SEM Technology

Search Engine Marketing is difficult. As a performance marketing company, DA Search has proven time and again that the only way to continue generating great returns in an ever evolving industry is, first, by hiring the best talent, but secondly, developing and utilizing the world’s best technology.

Years ago DA Search set out to build what is today known as the DAS Suite - our multifaceted SEM Technology Platform that provides the world's best set of tools for innovating, implementing, optimizing and reporting search campaigns. With the use of DAS Suite, we have been able to target the right audience for our clients, optimize landing pages and search campaigns, and achieve tremendous value by dramatically raising our clients ROI, reducing their conversion costs, generating quality traffic and growing their brands.

Our DAS Suite provides:

• Comprehensive and exhaustive keyword generation from a database of over 350 million user search queries and meta-tags.
• Competitor keyword and website analysis
• Advanced ad-group, campaign and keyword synchronization and tracking across all the top search engines including Google, Yahoo and MSN.
• Advanced conversion tracking and reporting. Track and report for all conversion events as well as from any custom source including search engines, content, targeted placements, email blasts and banner advertisements. Our platform can report for all your marketing efforts.
• Automated bid management based on rules or business metrics such as ROI or ROAS.
• Detailed conversion reports, including data for day-parting analysis and optimization.
• Ad Copy testing and optimization.
• Conversion funnel analysis.
• 24/7 click fraud monitoring and alerts.
• Ability to manage and optimize millions of keywords simultaneously.
• Completely customized reporting. In addition to our standard reports, we provide reports with metrics that matter most to your business.