Search Engine Optimization

Understanding SEO

Each day millions of people turn to the internet to search for solutions to one type of problem or another. Whether they’re searching for a product, service or just a quick tip, search engines deliver these solutions in the form of both paid and organic search results. Getting decent exposure in paid search results can be done quickly, but achieving rankings in the organic results is more complex. Search Engines employ a vast number of criteria to naturally create an index of authority sites. Search Engine Optimization is all about meeting these criteria to help the search engines rank your site higher for the queries that are most important to the success of your business. Successful SEO utilizes a combination of technical, editorial and marketing techniques to improve your website’s rankings and provide your business with a new strategic and highly profitable revenue source.

Performance-Driven Approach

DA Search believes in Performance-Driven SEO. We provide solutions that fundamentally improve your website and position your business to continuously increase your revenues from organic search. A dedicated team is assigned to ensure that your website is optimally organized for the major search engines to index or spider your content. This includes selecting the right keywords, HTML code optimization, and completing an audit of your website’s overall configuration. Once your site is technically sound, DA Search goes to work improving external factors. Links from existing authority sites, press releases, blogs and social media sites help establish your site as a valuable resource that the search engines naturally gravitate towards indexing. DA Search is committed to comprehensive link building that provides lasting value to your website.

SEO Services

Keyword Research

We will complete an in-depth analysis of your keywords including competitive analysis. Keyword and keyword phrase analysis is performed across all of the major search engines. We optimize for the keywords that are important to your business. We also look for the “hidden gems” that are overlooked that have high potential to bring relevant customers to your web site.

Site Structure Audit

We analyze your overall site structure to ensure that it’s organized optimally for the search engines to naturally find and index all of your key website content. We’ll provide an assessment of your site’s spiderability and complete a multi-point audit and provide a checklist of recommended actions.

On-Page Search Engine Optimization

The search team will analyze key pages from your site and complete on-page SEO for up to 10 pages. This includes re-writing content to use keywords, optimizing your HTML code meta tags, content-to-code ratio and more.

Site Usability

We’ll analyze and test user paths to ensure a smooth and efficient user experience. Our optimization and results have led to dramatically improved conversions rates.

Search Engine Submissions

After optimization is completed, DA Search will submit your site to the search engines, which accept individual page submissions. We do this in a strict sequence and timing.

Link Building

The goal is to establish or add to your web site’s network of incoming links in order to increase the quality and quantity of traffic directly, build increased brand awareness, AND to improve your web site’s 'link popularity', which is now a key factor in achieving the best possible positioning on the major search engines and directories.

Get Started Today

Request a free analysis and proposal for SEM Services by DA Search or call us at 212-925-6558.