PPC Management

Overview of Paid Search

PPC advertizing delivers pre-qualified customers to your website by displaying your ads in response to their search queries on the top search engines. Additionally, PPC search marketing allows your organization to test new ad messaging and adjust your costs to optimize your ROI in an ever-changing marketplace.

Why DA Search?

Simply, the results. We’ve proven time and again that we create breakaway results for our clients by substantially increasing their conversion rates, revenue and profit. This is a direct result of our fully customized campaign development process, dedicated and experienced search teams, technology platform, coupled with our performance driven approach and low management fees.

DA Search also boasts one of the highest client retention rates in the industry because we really get to know our clients and are committed to helping them grow. We always strive to understand their business and their industry and provide highly innovative solutions focused on return.

PPC Services

Keyword Research

Your search team will conduct thorough research of the search landscape and your competitors to locate the optimal keywords for your campaigns. We’ll also tap into our databases of over 350 million user search queries and website meta tags.

Ad Copywriting

We combine statistical optimization with our experience and creativity here to create compelling copy that clicks and converts.

Custom Campaign Management

DA Search will work with you to customize and continuously improve the effectiveness of your PPC campaigns. We’ll continuously scrutinize your keyword list to expand it with new keyword opportunities, while extracting or down bidding non-performing keywords. We’ll also lower your costs by optimizing your campaigns at the keyword level instead of just the campaign level. Our team will actively look for ways to grow your campaigns and seek out new revenue sources.

Automated Bid Management

For large clients with a massive list of keywords, ads and geo-targets, rest assured that our DAS Technology Platform has the ability to efficiently handle the largest and most complex campaigns. Using predictive modeling bid algorithms, we maximize entire portfolios across search engines based on profit, revenue, ROI, clicks or budget.

Quality Score & Quality Index Optimization

A campaign’s CPC or cost per click is drastically affected by the quality score given to it by the search engines. These CPC’s will ultimately determine if the campaign is a success or failure based on the ROI they generate. DA Search works continuously with the major search engines to understand and test the ever evolving algorithms that affect quality score and to provide our clients with best of breed services and methodologies to lower their CPC, and conversely maximize their ROI. Areas of quality score optimization include:

• CTR or Click-Through-Rate
• Keyword Bid Price
• Ad Group Structure
• Expert Ad Copy Writing
• Landing Page Optimization

Website Consulting

We diligently work to improve the user experience on your landing page and website to minimize abandonment, increase conversion rates and lower campaign costs with improved quality scores.

Click fraud management

Our click fraud detection service provides up-to-the-second protection to ensure your PPC campaigns are protected from click fraud.

Campaign Tracking and Reporting

We DA Search utilizese a suite of custom technology solutions to optimize campaign performance including our proprietary technology for keyword bids and campaign tracking. We also provide extensive reporting on an ongoing basis.

Get Started Today

Request a free analysis and proposal for SEM Services by DA Search or call us at 212-925-6558.