Frequently Asked Questions

What is Search Engine Marketing?

Search Engine Marketing (SEM) is a term to refer to all marketing techniques aimed at improving a website’s position in search engine results pages. There are two main SEM approaches:

• Pay-Per-Click
• Search Engine Optimization

Should I get PPC or SEO services or both?

It is usually wise to begin with PPC services. If this is your first time doing Search Marketing, PPC allows you to quickly understand which keywords deliver traffic and conversions for your website. You can then use this information to pave the way for building out a successful SEO campaign with the best keywords targeted for your business.

What can I expect from DA Search?

DA Search is committed to the success of your business. We’ll discuss your business, products, goals and competitors in order to develop effective search marketing campaigns that deliver a return on your investment. Our team is a dynamic group of online marketing professionals that thrives on bringing intelligent innovation and maximum return to your SEM efforts. Our services also extend beyond search engines as we additionally analyze sales funnel conversion rates, cart abandonment issues, and landing pages to create a more streamlined and conversion optimized environment.

What other services does Direct Agents offer?

Direct Agents is a full service interactive advertising agency that offers an integrated agency approach. Our other services for advertisers include affiliate marketing, affiliate program management, media buying, and lead generation.

Pay Per Click (PPC)

What is Pay-Per-Click (PPC) Search Marketing?

Pay-Per-Click text ads appear in search results to queries your potential customers have made. This means that just about anyone clicking on your ads is already a pre-qualified customer. What’s more, any business can engage in PPC Search Marketing and see some immediate results. PPC campaigns also provide a great way to test your messaging and regulate your ad spend. How can DA Search Paid Search services help my business?

DA Search Marketing is the full service search engine marketing division of Direct Agents, Inc. DA Search combines our proven paid search development methodology and experience in planning and executing hundreds of paid search campaigns in order to design and execute successful campaigns for our clients.

We work closely with our clients to develop innovative, performance driven PPC strategies and campaigns that help our clients achieve their goals. DA Search incorporates a holistic approach to deliver maximum return for our clients. Our services extend beyond search engines as we additionally analyze sales funnel conversion rates, cart abandonment issues, and landing pages to create a more streamlined and conversion optimized environment.

From planning and development to implementation and optimization, our dedicated paid search team is focused on helping you make the most of your SEM efforts.

What Search Engines will be targeted for PPC?

Google, Yahoo and MSN are the big 3 search engines. Your PPC campaigns will start on these major engines because they represent a majority of the search volume. We have also partnered with several additional search engines to which we have thoroughly qualified and tested to ensure that only the best quality traffic comes through. This is a great method to tap into cheap, high quality traffic.

How do I see my paid search ads in Google, Yahoo or MSN Search Results?

DA Search will establish or manage your accounts with the major search engines. Then we’ll be monitoring your campaigns daily, optimizing your keywords, ads, bids, and landing page in order for your site to appear in the paid search results. How do I see my ads on other websites?

Contextual advertizing allows your ads to appear on websites with content related to your product our services. Placement targeting allows you to directly target specific websites which you feel would provide quality and relevant traffic to your website. There may be hundreds or thousands of sites that your ads can appear in.

How can DA Search get my PPC Advertisements to appear at the top of search results?

Your business will benefit from DA Search’s collective experience with the major search engines and our clients. Our search team will manage your campaigns and analyze a variety of factors that impact campaign success and positioning in the search results including: impressions, clicks, cost-per-click, click-through-rate, average position and more. We’ll monitor your quality score closely and maximize the return on ad spend (ROAS) for your campaigns.

What is Quality Score?

A few years ago anyone could bid their way to the top of the PPC search results and maintain their position relatively easily. Today, Google and the other engines actively seek to deliver higher quality search results to everyone. We carefully manage your ads, keywords and bids to optimize your ranking in paid results. The quality of your landing page impacts your campaign costs and effectiveness as well. We can consult with you or help you to design a landing page to improve your quality score.

Search Engine Optimization (SEO)

What is Search Engine Optimization?

The goal of Search Engine Optimization or SEO is to make sure that your website meets the technical and editorial requirements for the major search engines to index and list your website in search results relevant to your business. The ultimate goal of SEO is to drive more revenue for your business by increasing both the sheer volume and, more importantly, the quality of traffic to your site with top rankings in search engine results.

What is the SEO process like?

Our search engine optimization services and approach are designed to immediately improve your website’s ability to be indexed and ranked, while simultaneously taking steps to establish your site as an authoritative resource. SEO is not a one-time effort; the initial steps of SEO are more technical and happen quickly, while the efforts to popularize your website are ongoing. We have seen dramatic results in the first few months. Review our complete SEO approach.

How do Search Engines find my site?

The search engines have automated programs, known as spiders, which scour the web in search of content. If your site is configured properly, the spiders will run through your entire website and the search engines will add the pages to their index. Getting humans to find your website is a different matter.

Can you guarantee my site will be listed on page one of Google?

We’re not in the business of issuing blanket statements about guaranteed rankings in Google. We are interested in having a tremendously positive impact on your business by improving your revenues from natural search visitors, increasing the amount and quality of your visitors and delivering strong ROI with Search Engine Optimization.

Why isn’t my site ranking as well in one search engine?

DA Search doesn’t believe in optimizing for a specific search engine. The best practice is to optimize your site for your audience by creating content and promoting your site in ways that appeals to them. This approach will rank your site well in Google and the other top search engines.

What is PageRank and why is my site’s PageRank low?

Your website’s PageRank score can be viewed in the Google Toolbar and some other online resources. A few years ago the PageRank score was a more important indicator of your site’s authority and success in Google. Today the Google algorithm is more complex and relies on numerous internal and external factors when ranking pages in your website. Newer websites tend to have a lower PageRank, but that doesn’t mean they are not ranking well in the search results. Instead of focusing on PageRank, DA Search can help you discover the right promotion opportunities to deliver links that mesh well with your business to improve your site’s position in the search results.

How long will it take to see results?

Successful SEO can take time to deliver improved rankings, but not as much as you might expect. We’ve often measured major improvements after the initial optimization and again after a few months. There are endless opportunities to pursue to garner higher rankings. SEO is not a quick fix; it’s about pursuing these opportunities in a way that makes sense for your business.